Who is George?

logo-george-d-alan-co In 1993 Daniel “George” Cain, Steven “D.” Wilson and Steven “Alan” Frank (ie. George D. Alan) combined their waterproofing, construction and business experience to form The George D. Alan Company. The three veterans of the waterproofing industry simply wanted to focus on developing a waterproofing company that concentrated on providing superior customer service, with a highly motivated team in a well-designed business environment.

The same spirit of teamwork lives on today with additions to the ownership group that allow us to maintain and grow strong leadership. This focus has helped our group of companies grow and expand into Austin, Houston, Oklahoma City and Albuquerque. With a staff of over 100 people serving Texas, Oklahoma, New Mexico, Louisiana, Arkansas, Kansas, Arizona and Colorado, we are continuing to build on our success.

Our People

The key resources provided by us are our people.
As a service company, the performance of our people is not just an asset, it is everything. We must be properly trained, competent, confident and comfortable in order to perform well. Our people are outfitted and trained with more installation and personal protective equipment than any other firm in our industry. In addition to pre/post-employment health and drug screening, technical training, testing and weekly safety training, our staff receives product and installation knowledge that gives us an advantage in utilizing developing technologies.

Our Objectives

We have embraced objectives and priorities that build on the relationships between our staff and our customers.
Our objectives are simple – Provide superior service through a properly trained and knowledgeable crew; – Reduce risk by identifying and correcting unsafe conditions, improper materials, and substandard installation; and – Maintain positive business practices that enable us to concentrate on building the best service organization in the industry.

Our Priorities

Our priorities are straightforward.
Achieve the highest customer satisfaction rating; – Our employees are second only to our customers; and – Our vendor relationships come before our own profits. Without focusing on these priorities, we can not meet our corporate objectives.

The basic principles that continue to guide the company are simple: We put our customers concerns first. Without the high quality of our customers, we have nothing. We select our customers from the top commercial construction firms in the country. We target quality companies with high expectations and solid values.

Our employees are second only to our customers. We deliver our service through our people. In order to provide our customers the best service, we have to have the best people. We take great care to keep our people trained, safe, happy, and challenged.

The continued success of our suppliers only reinforces our ability to continually provide the best materials and equipment on your projects. We work to make these companies successful. We value our vendor’s success before our own. We install products that are designed, manufactured and distributed by local as well as international companies. Our success can only be achieved after that of our customers, employees and vendors. With the success of the key players on our team and a solid strategic plan, our success as a group of companies is assured. We are grateful for our success, passionate about our approach and we share it with all of those who have made it possible.

Our Charities

Give to those less fortunate.
We are blessed with many things in this world, while others struggle. We believe in giving back to those that need help and value those that provide for others. There are many wonderful organizations that we support and have included some of these organizations below:

The SoupMobile – A faith based 501(C)3 non-profit organization that feeds and shelters the homeless in Dallas, Texas. The SoupMobile provides over 200,000 meals per year as well as providing shelter and sponsor residences for formerly homeless individuals – including veterans.

David Timothy
3017 Commerce Street
Dallas, Texas 75226

Volunteer Services Council (VSC) for the Denton State Supported Living Center – is a 501(c)(3) non-profit organization based in Denton, Texas, and operate through a volunteer Board of Directors. VSC exists to help our friends who live at DSSLC – the Residents. They have severe mental and physical disabilities, yet they are some of the most exceptional people you will ever meet.

Susan Dean
PO Box 368
Denton, Tx 76202-0368



It is great to work with a company that approaches every aspect of a project with the level of professionalism and pride that GDA does. Their involvement in industry organizations and their training programs demonstrate their commitment to excellence.

Rick Johnson, South Central Regional Manager, BASF

W. R. Grace

It is rare to find an applicator that cares as much as GDA and their group of companies.  They have taken waterproofing to the next level.

Jill Heidorf, Architectural Sales Rep, W. R. Grace

United States Cold Storage

The George D Alan Company has done an excellent job...I would definitely recommend this company to anyone with floor issues.

Chad Saltzman, Chief Engineer, United States Cold Storage, Inc.

Silicone Specialties

Every aspect of working with employees from GDA is a step above their competition.

Duane Barnett, President/ CEO, Silicone Specialties